Eating chocolate for homework

Legitimately eating chocolate as part of your homework is surely every 10-year-olds dream come true. This term, several y-7 students from ACG Sunderland got to enjoy this task when developing a new chocolate product for Whittaker’s chocolate and creating a targeted advertising campaign to launch it to market.

Now, the students got to pitch their chocolate ideas to David de Ryke-Tomlinson from Twin Agencies, a sales and merchandising agency, which holds Whittaker’s account.

The pitches showed variety with students using props, storyboards and some acting out a proposed television commercial. All students went the extra mile by making samples of their proposed new chocolates for the judges to taste.

Janine Tyler, the teacher behind this interesting project, says, “The key to learning is to be interested and engaged, and chocolate is definitely an engaging subject. Learning about advertising is vital as this generation of kids are growing up as avid media consumers.

Projects like these help them to become savvy of that media. Reading and listening to advertising with a critical eye, engages the brain and gives the consumer the power to make an active decision on the product being pushed.”