Diocesan wins gold international award for school prospectus

Diocesan School for Girls has won a top international award for its latest prospectus which showcases the educational opportunities at the all-girls independent school in Auckland. 
Diocesan’s prospectus won the International gold Award at the Australasian Centre for Marketing Schools conference held in Adelaide last month.
Conference organisers said more than 30 schools from countries including mainly Britain, Australia, South Africa and NZ competed in the awards which applaud quality prospectuses that promote schools both in their home countries and aboard.
In selecting the winning prospectus, the judges examined several aspects including word density, fun content, language, photography, the principal’s message and the call to action.
The award judges said that Diocesan’s entry presented appealing visual impressions that followed through with basic information using lively, modern language. They described the photography in Diocesan’s prospectus as “beautiful and rich”.
The 24-page prospectus was written by Deborah Telford of The Write People Ltd, and designed by Grant Hunter of Hunter Creative with photography by award-winning photographer Nicola Topping of Real Image.
Diocesan’s marketing manager, Pam Reading-Windle said that Diocesan’s winning prospectus reflected the high calibre of educational opportunities at the all-girls independent school.
“This was a team effort and we are extremely proud of everyone who was part of the process of creating a document that promotes everything our school has to offer in such a warm, welcoming and engaging manner.” 
It is the second time in five years that Diocesan has won an international gold award for one of its prospectuses.
In 2006 it won the Gold Award in the international category at the inaugural Schooldays’ School Prospectus Competition.