Kiwi start-up delivers world’s first “Fathers Pack”

Kiwi start-up DIYFather.com has announced it would be giving away the world’s first “Fathers Pack”, a box filled with free products and information available to new dads all over NZ.

New dads can order their free Fathers Pack online at DIYFather.com

For many years now “baby packs” have been given to new mothers in hospital –
DIYFather believes it is about time new dads are treated equally.

Jeff Smith, CEO DIYFather Ltd explains, “Our Fathers Packs are aimed at dads to help them on their fatherhood journey. The packs include products and information that new dads will find very useful when looking after their babies or partners.”

By introducing a pack specifically put together for dads, DIYFather aims to acknowledge the important role dads play during the birthing process, help fathers connect with their new-born baby, and encourage dads to get actively involved in looking after their child from day one.

“In the past most of the focus in parenting has been on the mother and baby” said founding director Scott Lancaster.

“When we had our baby I felt ignored by the health system, and they thought I was unusual wanting to be an integral part of preparing for the arrival of our baby.

“Since starting DIYFather.com we have found that there are lots of dads who want to be much more involved. We believe our Fathers Pack gets them off to a good start”.

The DIYFather Fathers Packs contain products for dads and the whole family ranging from gadgets, toys, skin care products and discounts for popular parents-products and services such as video/DVD hire.

The packs also include dad-specific parenting information delivered in electronic format, so busy dads can read up on essential parenting tips using their laptops or mobile phones.

As part of the launch distribution six lucky packs will include a digital bath thermometer.

Mr Smith adds, “We’ve got an initial batch of 300 packs which we are using to trial different items and delivery formats. Each pack contains a different set of items and we will be testing and measuring feedback from dads to find out what dads would like to receive with future packs”.

Dads are encouraged to hop on-line and sign up for a pack at DIYFather.com